Pedro breathes the earth; he is a man of wide and deep roots. Such earthly stability provides him with the objectivity, perspective and confidence, which are essential to his way of doing.
He is a restless man. He lives fast and sets very high standards when it comes to carrying out his work. We often see him experiment with materials, defying the laws of physics, of light and, quite often, the patience of the common man, actually.
He is bold in looking for "that particular effect", the one that no one has ever tried, the one that, experience tells him, will catapult the outcome straight to another level.
He has this innate ability to experiment, almost like a lab "maestro", combining unthinkable chemistry and unexpected physics.
All his knowledge is supported by a structure that he knew well how to prepare, how to care for, how to grow. Rather than just one man, Pedro Nóbrega is synonymous with a team of professionals capable of dealing with any challenge related to analog or digital photographic composition.
Pedro has always been very attentive to the market and we would be lying if we told a never ending story about the team that stands behind him.
Knowledgeable of the conditions of the advertising market in Portugal, Pedro’s aim was always to gather the best professionals and this means having a high profile asset portfolio for the various procedures to be undertaken.
He believes that highly specialised freelance teams are able to show more objective and passionate results, while bringing a huge cost/benefit advantage to the end customer.
But above all, he believes that this level of commitment is only achieved by building very serious, close and recurrent relationships with each one of the players in the work process.
In terms of structure, Pedro has rather enviable conditions and this is said with no illusion whatsoever.
The work of Pedro Nóbrega is extraordinarily experimental; CGI is, most of the times, the last step once all materials and physical limits have been tested in the performance of his work. Such an experience always yields amazing outputs and effects, which indelibly embody the visual complexity and richness of the final piece.
PEDRO NÓBREGA - Image Makers, is a creative studio specialised in digital photographic production.
Supported by an extensive background in advertising photography and digital manipulation, we stand for collaborative work and we assume ourselves as the "go to" partner for the accomplishment of complex photographic work.
Our practice entails a well-oiled process as a facilitator principle to creative teams, from the initial draft idea to the completed postproduction in the form of a campaign.
We provide a 2D/3D transverse process, which comprises concept and creativity, pre-production, production and post-production.
Our goal is to transform creative thinking into visual reality.
image makers - the process
The process we put into practice is intensely experimental.
This does not mean that we behave erratically, experimenting each and everything until it works. Over time, we have been working our method towards this existence; by experimenting we get the unexpected and from the unexpected we get innovation, surprise.
We have made experimentation our experienced standard with which we conduct our work, opening doors to unforeseen results.Is it not the best advertising the one that brings about all that is unusual, atypical, rare?
This is the driving force of our process: to achieve rarity. For that reason, there is more to being skilful than just the exact moment the "articulated extension" at the end of the hand (aka "finger") presses the shutter.
Let us go back a little and retrieve the remaining fingers and let us build on the skilled hand the sheer capability to draw, to illustrate and to combine materials.
Our journey always begins with that old sketch, with that old paper.
We then take it to the workshop desk and in the midst of greases and screws, we manipulate liquids, pyrotechnics, lights, temperatures, actions and reactions, "casual" bumps or synchronized ones like dominoes. We also pick up lipsticks, brushes, eyeshadow brushes, eyeliners, to simulate a sun kiss on the cheek or to get that perfect top knot.All this happens before pressing the shutter.
We then wash the grease off our hands and open the door of the digital world for the advertising or cinematic composition of medium format, where every part is retransformed into a consistent, sturdy and finished whole.
This is how we make an image.
This is our process: from the hammer to the light, from the paper to technology, always looking for the most effective and the best suited solution to the creative challenges we face daily.